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Emotional Appeals in Advertising Banking Services

9781787563025
Publisher: Emerald
 
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Format: Paperback
ISBN-13: 9781787563025
ISBN-10:
Author: Emmanuel Mogaji
Publication Date: 01-May-2018
Additional Information:

Number of Pages: 120

Table of Contents: Chapter 1. Introduction  

Chapter 2. UK Financial Services Advertisement
Chapter 3. Emotional Appeals in Advertising
Chapter 4. Emotional appeals presented in Financial Services
Chapter 5. Researching Emotional Responses 
Chapter 6. Filters of Emotional Appeal
Chapter 7. Way forward 
Chapter 8. Conclusion

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