SX
Book Template

Emotional Appeals in Advertising Banking Services

9781787563025
Publisher: Emerald
 
Bookmark and Share

Format: Paperback
ISBN-13: 9781787563025
ISBN-10:
Author: Emmanuel Mogaji
Publication Date: 01-May-2018
Additional Information:

Number of Pages: 118

Table of Contents: Chapter 1. Introduction  

Chapter 2. UK Financial Services Advertisement
Chapter 3. Emotional Appeals in Advertising
Chapter 4. Emotional appeals presented in Financial Services
Chapter 5. Researching Emotional Responses 
Chapter 6. Filters of Emotional Appeal
Chapter 7. Way forward 
Chapter 8. Conclusion

Year: 0
Turpin Price Id: P571012 0000USDSTNDRDSTD ROW N/A
PriceType: Standard
Term: N/A
DisplayIssuePicker: False
Price Type: Standard

N.B. This title is not yet published.

Click the Add to cart button to pre-order.

Availability: Currently unavailable -
will be despatched when available.
64.00 (USD) excl tax