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Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds

9781839096013
Publisher: Emerald
 
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Format: Book- Hardback
ISBN-13: 9781839096013
ISBN-10:
Author: Devanathan Sudharshan
Publication Date: 16-Apr-2020
Additional Information:

Number of Pages: 358

Table of Contents: Chapter 1. Introduction 

Chapter 2. Customer Information Processing and Decision Making in CTEs  
Chapter 3. Wonderment and Magic 
Chapter 4. Virtual Reality 
Chapter 5. Augmented Reality 
Chapter 6. Mixed Reality 
Chapter 7. Internet of Everything 
Chapter 8. Enabling Technologies 
Chapter 9. Conclusion

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